Cherrygood, the UK’s leading cherry juice drink, is now available in a smaller ready-to-go size.
The packs will sell at RRP £1.35 and will be on promotion throughout March with a 30p saving at Morrisons.
John Heseltine, the founder of Cherrygood, says: ‘Mums have been telling us how much their children love drinking Cherrygood for breakfast and that they would love a smaller version to pop in their lunchboxes. We listened and created Cherry Burst.
‘All the goodness and flavour of wonderful real cherries are packed into each carton making it an easy way for children to get one of their Five-A-Day.
‘Cherry Burst is not just for children though. We’ve already discovered that lots of dads are tucking them into their briefcases to drink at work as an alternative to tea and coffee and mums are taking them to the gym to rehydrate after exercise.’
Friday, 27 January 2012
Friday, 2 December 2011
CHANNEL 4'S FOOD HOSPITAL TRIALS SEE CHERRY JUICE SALES SOAR
Following the launch of the first television-led food science trials, sales of a UK tart cherry juice have more than doubled as thousands of viewers test its ability to treat insomnia. The public are able to take part in this research as part of Channel 4’s The Food Hospital series, which may add to the growing evidence that there might be a natural remedy to insomnia.
As 15,271 people have signed up to the Insomnia trial so far, Channel 4’s Multi-platform Commmissioning Editor Kate Quilton comments, ‘With one in ten of us reliant on medication to help us sleep, the public are able to take part in research on this and other conditions. The thousands of people getting involved clearly show how relevant this is to consumers wanting to use food to improve their health.’
The Food Hospital is a pioneering series examining ‘food as medicine’ and putting this emerging area of medical science to the test nationwide by asking viewers to take part in scientific studies online – the Big Food Trials. These are conducted in conjunction with The Rowett Institute of Nutrition and Health at University of Aberdeen and sleep specialists Sleepio, who are interested in experimenting with new ways of collecting data for their research and the results of the trials so far will be revealed during the series.
The third Food Hospital programme, broadcast 15th November, officially launched the Big Food Trial into insomnia. Drinking either hot milk or tart cherry juice over a period of two weeks, participants are helping researchers at Sleepio gather information on whether these can improve sleep – and if one is more beneficial than the other.
Prof Colin Espie, Co-founder of Sleepio says ‘The trials are a unique opportunity for the public to get involved directly in learning about what affects their health. The incredible response to the sleep trial highlights the fundamental importance of not just what we eat, but also of how we sleep. We hope the data collected adds to our growing survey of how the UK is sleeping.’
In the television studies, people eat specific foods to see if they can help improve insomnia, reduce high blood pressure, lower cholesterol and even improve memory. Online, using social media and the website to encourage participation, The Food Hospital is engaging viewers in new, innovative ways to make science accessible and relevant to people’s lives. And instead of calling participants into clinics or hospitals, the series is now helping experts reach out to these people remotely via channel4.com/thefoodhospital, the iPhone app and facebook.com/thefoodhospital, constituting valuable research into how simple foodstuffs could improve illnesses, on a national scale.
In the television studies, people eat specific foods to see if they can help improve insomnia, reduce high blood pressure, lower cholesterol and even improve memory. Online, using social media and the website to encourage participation, The Food Hospital is engaging viewers in new, innovative ways to make science accessible and relevant to people’s lives. And instead of calling participants into clinics or hospitals, the series is now helping experts reach out to these people remotely via channel4.com/thefoodhospital, the iPhone app and facebook.com/thefoodhospital, constituting valuable research into how simple foodstuffs could improve illnesses, on a national scale.
The Food Hospital website is the second best performing site across c4.com for November (a close second to Misfits). Episode 4 of The Food Hospital took the site to 3.5 million page views, 37,331 people signing up to the Big Food Trials, almost 50,000 completing online surveys, and over 26,912 iPhone app downloads.
The Food Hospital’s Big Food Trials via the website, the iPhone app, Facebook and in the episodes, are introduced to viewers throughout the series, Tuesdays, 8pm, Channel 4 and the Insomnia trial results will be revealed Tuesday 6th December.
For further information please contact: Cécile Quinney, cquinney@channel4.co.uk / 0207 306 1095
www.channel4.com/thefoodhospital @foodhospital
www.channel4.com/thefoodhospital @foodhospital
Notes to Editors:
· The Food Hospital series is averaging 2.2m viewers consolidated - 17% up on the consolidated slot average of 1.9m. For more information about upcoming episodes of The Food Hospital please go to http://www.channel4.com/info/press/programme-information/the-food-hospital
· For more information about The Big Food Trials please visit http://www.channel4.com/info/press/news/channel-4-launches-first-television-led-online-food-science-trials
· Maverick TV’s multiplatform team have developed and built the Food Hospital site working with a range of scientific, research, dietetic and healthcare partners. The team have extensive expertise in is this area having developed and built the multi award winning Embarrassing Bodies site for Channel 4, and the hugely successful My Healthchecker tests.
· Multiplatform production company, Mudlark, built the suite of The Food Hospital trial applications for iPhone, Facebook and the web, enabling participants on any of these platforms to engage with this pioneering online experiment and to receive daily reminders, encouragement and progress reports. Mudlark will format the carefully anonymised data for the partnering scientific institutions to analyse.
· The results so far of the Insomnia trial using tart cherry juice and hot milk will be revealed in episode 6, Tuesday 6th December, 9pm, Channel 4.
· Insomnia Big Food Trial participants take two 250ml glasses of either hot milk or tart cherry juice in morning between 8am and 10am, and in the evening, two hours before going to bed, for two weeks and record their results each day using channel4.com/thefoodhospital, the iPhone app or facebook.com/thefoodhospital).
· The Big Food Trials will continue online after the results are revealed on air during the series. It will not be possible to start a Big Food Trial after 9th January 2012 and all the Big Food Trials will end by 19th February 2012.
· Sales of Cherrygood have more than doubled in November.
· For more information about Sleepio’s research please go to www.greatbritishsleepsurvey.com.
Wednesday, 30 November 2011
CHRISTIAN LOUBOUTIN INSPIRED CHERRYGOOD COCKTAIL ALL THE TOAST AT ELTON JOHN’S WINTER BALL
To get his famous Grey Goose Winter Ball off to a great start, Rocket Man Elton John turned to Cherrygood for help.
Cherrygood, the UK’s leading tart cherry juice, was a key ingredient in the event’s signature ‘Red Carpet’ cocktail inspired by legendary shoe designer Christian Louboutin.
Louboutin was one of the featured characters for the evening and the spectacular scarlet red Cherrygood cocktail was created in his honour. Even the cocktail bar was shaped in the style of Louboutin’s iconic scarlet red soles.
Guests at the Grey Goose Winter Ball included Dame Shirley Bassey, David Walliams, Ruby Wax, Graham Norton, Alexandra Burke, Jaime Winstone, Tamara Ecclestone, Olivia Inge, Liberty Ross and Marcus Wareing.
The event raised more than £500,000 to support the ongoing work of the Elton John Aids Foundation.
The Cherrygood ‘Red Carpet’ cocktail recipe
Ingredients: Handful of fresh French raspberries; 15ml fresh lemon juice; Splash of Himalayan goji berry liquour; Teaspoon freshly grated ginger; 70 ml measure of Cherrygood; 35 ml measure of Grey Goose Le Citron; Crushed ice
Method: Combine all the ingredients. Don’t shake the cocktail mixer - the ice will dilute it. Finish with a sprinkle of pepper and garnish with a cherry.
To see how the cocktail is made visit the Cocktail section on our website.
Friday, 11 November 2011
CHERRY JUICE V WARM MILK ON THE FOOD HOSPITAL, CHANNEL 4
Can a glass of Montmorency cherry juice give you a better night’s sleep than a mug of hot milk?
In a pioneering new specialist factual series, Channel 4 will be examining the science behind using food as medicine.
In an experiment conducted with strict scientific rigour, patients suffering from insomnia will be invited to attend The Food Hospital where they will be prescribed Montmorency cherry juice or warm milk to find out if their sleep problems can be alleviated or cured by the food they eat.
The programme airs at 8pm on Tuesday, November 15th on Channel 4. The results will be revealed in episode 6 which will broadcast on Tuesday, December 6th at 8pm.
At the hospital, patients will have detailed consultations with a GP, a specialist consultant related to their condition, and a leading NHS dietician before they are assigned particular foods, with advice about how to integrate them into their diets. The series will follow the patients as they undertake their new dietary regime and attend follow-up appointments at the hospital where their progress will be monitored.
Specialist Factual Commissioning Editor Tanya Shaw says: "This is an exciting emerging area of medical science which is exploring whether food can provide genuine remedies for ailments. The experiments taking place at The Food Hospital, under the supervision of the medical team, will aim to reveal the untold health benefits and medicinal properties of certain foods, whilst busting myths about some of the widely-held misconceptions and old wives tales."
The experts in the programme include: Mr Shaw Somers, Specialist Consultant Gastrointestinal and Bariatric surgeon; Lucy Jones, who is Senior Specialist Dietician at the Whittington Hospital, North London and General Practitioner Dr Giovanni Miletto.
Online, The Food Hospital will seek to put science to the test nationwide. As a fully integrated cross-platform project, viewers will be invited to take part in a scientific study into how changes in diet can improve, if not cure, illnesses and ailments.
Production company Betty CEO Liz Warner says: "This series is really ahead of the curve. Increasingly, forward-thinking doctors are taking an integrated approach to medicine and not just using one discipline, but using diet alongside other treatments. We are really excited about looking at the healing properties of nutrition. Diet has an enormous impact on our daily lives - and this series might even influence people's shopping lists."
The programme’s trial follows a study by the University of Pennsylvania in 2010 on the effect of a tart cherry juice beverage on the sleep of older adults with insomnia. There has also been a recent trial by Northumbria University which revealed that volunteers who drank tart Montmorency cherry juice received a significant boost to their levels of melatonin, the hormone that regulates sleep. On average, their total sleep time increased by 25 minutes and their "sleep efficiency", a global measure of sleep quality, increased by five to six per cent.
Dr Glyn Howatson who led the study said the "exciting" results offered a natural solution for insomnia sufferers and those who struggled to sleep due to jet lag or shift work.
John Heseltine, founder of leading cherry juice drink Cherrygood, said: ‘We are excited that Montmorency cherries – the key ingredient of Cherrygood – has been chosen for this ground breaking trial. We can’t wait to find out the results.’
‘Since the Northumbria University study appeared, sales of Cherrygood have more than doubled and we have been selling out in supermarkets across the country.
‘Consumers are becoming increasingly aware of the many health enhancing benefits of drinks such as Cherrygood.’
In a pioneering new specialist factual series, Channel 4 will be examining the science behind using food as medicine.
In an experiment conducted with strict scientific rigour, patients suffering from insomnia will be invited to attend The Food Hospital where they will be prescribed Montmorency cherry juice or warm milk to find out if their sleep problems can be alleviated or cured by the food they eat.
The programme airs at 8pm on Tuesday, November 15th on Channel 4. The results will be revealed in episode 6 which will broadcast on Tuesday, December 6th at 8pm.
At the hospital, patients will have detailed consultations with a GP, a specialist consultant related to their condition, and a leading NHS dietician before they are assigned particular foods, with advice about how to integrate them into their diets. The series will follow the patients as they undertake their new dietary regime and attend follow-up appointments at the hospital where their progress will be monitored.
Specialist Factual Commissioning Editor Tanya Shaw says: "This is an exciting emerging area of medical science which is exploring whether food can provide genuine remedies for ailments. The experiments taking place at The Food Hospital, under the supervision of the medical team, will aim to reveal the untold health benefits and medicinal properties of certain foods, whilst busting myths about some of the widely-held misconceptions and old wives tales."
The experts in the programme include: Mr Shaw Somers, Specialist Consultant Gastrointestinal and Bariatric surgeon; Lucy Jones, who is Senior Specialist Dietician at the Whittington Hospital, North London and General Practitioner Dr Giovanni Miletto.
Online, The Food Hospital will seek to put science to the test nationwide. As a fully integrated cross-platform project, viewers will be invited to take part in a scientific study into how changes in diet can improve, if not cure, illnesses and ailments.
Production company Betty CEO Liz Warner says: "This series is really ahead of the curve. Increasingly, forward-thinking doctors are taking an integrated approach to medicine and not just using one discipline, but using diet alongside other treatments. We are really excited about looking at the healing properties of nutrition. Diet has an enormous impact on our daily lives - and this series might even influence people's shopping lists."
The programme’s trial follows a study by the University of Pennsylvania in 2010 on the effect of a tart cherry juice beverage on the sleep of older adults with insomnia. There has also been a recent trial by Northumbria University which revealed that volunteers who drank tart Montmorency cherry juice received a significant boost to their levels of melatonin, the hormone that regulates sleep. On average, their total sleep time increased by 25 minutes and their "sleep efficiency", a global measure of sleep quality, increased by five to six per cent.
Dr Glyn Howatson who led the study said the "exciting" results offered a natural solution for insomnia sufferers and those who struggled to sleep due to jet lag or shift work.
John Heseltine, founder of leading cherry juice drink Cherrygood, said: ‘We are excited that Montmorency cherries – the key ingredient of Cherrygood – has been chosen for this ground breaking trial. We can’t wait to find out the results.’
‘Since the Northumbria University study appeared, sales of Cherrygood have more than doubled and we have been selling out in supermarkets across the country.
‘Consumers are becoming increasingly aware of the many health enhancing benefits of drinks such as Cherrygood.’
ELTON JOHN AIDS FOUNDATION AND CHRISTIAN LOUBOUTIN CHOOSE CHERRYGOOD FOR THEIR DREAM COCKTAIL
Cherrygood is delighted to announce that illustrious shoe designer Christian Louboutin has designed his own dream cocktail for the Elton John AIDS Foundation which includes CHERRYGOOD.
Arguably the most recognised and revered shoe designer in history, Christian Louboutin is adored for his daring approach to design and is one of the fashion world's most influential faces. Responsible for having single-handedly revived the stiletto, Louboutin gladly accepted the challenge of imagining a cocktail bar and cocktail that captures all of the quintessentially French sophistication, taste and flair that he is known for.
To complement his bar design, Christian Louboutin worked with Grey Goose to design a cocktail that captures his unique style and that was served to guests on the evening. This unique drink features a needle and thread representing the architecture involved in Louboutin's work and the exquisite French craftsmanship for which he is famed. An intriguingly sour combination of Grey Goose Le Citron, tart French raspberries, CHERRYGOOD and goji berry liqueur, the Red Carpet cocktail is finished with pepper and a touch of ginger - Christian's favourite flavour.
Arguably the most recognised and revered shoe designer in history, Christian Louboutin is adored for his daring approach to design and is one of the fashion world's most influential faces. Responsible for having single-handedly revived the stiletto, Louboutin gladly accepted the challenge of imagining a cocktail bar and cocktail that captures all of the quintessentially French sophistication, taste and flair that he is known for.
To complement his bar design, Christian Louboutin worked with Grey Goose to design a cocktail that captures his unique style and that was served to guests on the evening. This unique drink features a needle and thread representing the architecture involved in Louboutin's work and the exquisite French craftsmanship for which he is famed. An intriguingly sour combination of Grey Goose Le Citron, tart French raspberries, CHERRYGOOD and goji berry liqueur, the Red Carpet cocktail is finished with pepper and a touch of ginger - Christian's favourite flavour.
Wednesday, 2 November 2011
FRONT PAGE OF THE DAILY TELEGRAPH - CHERRIES PROVIDE AN EXTRA 25 MINUTES SLEEP A NIGHT
The front page of The Daily Telegraph led with the story that a glass of sour cherry juice twice a day can provide an extra 25 minutes of sleep a night, according to a study.
Researchers at Northumbria University found that volunteers who drank tart Montmorency cherry juice received a significant boost to their levels of melatonin, the hormone that regulates sleep. On average, their total sleep time increased by 25 minutes and their "sleep efficiency", a global measure of sleep quality, increased by five to six per cent.
Dr Glyn Howatson who led the study said the "exciting" results offered a natural solution for insomnia sufferers and those who struggled to sleep due to jet lag or shift work.
Researchers at Northumbria University found that volunteers who drank tart Montmorency cherry juice received a significant boost to their levels of melatonin, the hormone that regulates sleep. On average, their total sleep time increased by 25 minutes and their "sleep efficiency", a global measure of sleep quality, increased by five to six per cent.
Dr Glyn Howatson who led the study said the "exciting" results offered a natural solution for insomnia sufferers and those who struggled to sleep due to jet lag or shift work.
Thursday, 11 August 2011
FORGET ABOUT TICKETS FOR THE OLYMPICS, DRINK CHERRYGOOD AND TAKE PART
International Athlete Richard Yates has recently returned from the Commonwealth Games in India where he finished 5th in the 400 hurdles and 3rd in the 4x400 relay. This year he is training for the World Championships in Athletics and World Student Games and he is also in training for the 2012 Olympics.
Richard says "competing as an International requires you to gain any benefit you can be it mentally, physically or in other areas such as diet and lifestyle. I drink Cherrygood everyday. Recent research has shown that cherries (especially tart cherries) can help in aiding the body to recover from hard training. I train everyday and recovery is extremely important in terms of maintaining optimum fitness levels as an International athlete and also in terms of avoiding injury. The antioxidant vitamins, called anthocyanins, in the juice help the body to resist damage and repair itself. Constant high intensity training causes a degree of muscle damage and inflammation. It can take several days to recover and during that period the runner’s ability to conduct physical activity can be vastly inhibited.
The phytochemicals, in particular, anthocyanins found in these Cherrygood cherries have anti-inflammatory and antioxidating properties, which the research has shown to be effective in helping athletes to recover from strenuous physical activity. I therefore drink Cherrygood post-training in order to maximise my recovery and thus allowing myself to perform well at the next training session or race. The juice is also a source of fruit and vitamins and therefore contributes to the 5-a-day and a healthy lifestyle and diet. I also like the taste of both the sugar free and the normal Cherrygood juice. I will sometimes even drink Cherrygood prior to training to hydrate myself and to get it into my body so that the benefits explained above take effect immediately. Cherrygood accelerates my recovery and allows me to train and compete at an International level in athletics all year round".
Good luck with your training Richard, Cherrygood wish you all the best!
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Richard says "competing as an International requires you to gain any benefit you can be it mentally, physically or in other areas such as diet and lifestyle. I drink Cherrygood everyday. Recent research has shown that cherries (especially tart cherries) can help in aiding the body to recover from hard training. I train everyday and recovery is extremely important in terms of maintaining optimum fitness levels as an International athlete and also in terms of avoiding injury. The antioxidant vitamins, called anthocyanins, in the juice help the body to resist damage and repair itself. Constant high intensity training causes a degree of muscle damage and inflammation. It can take several days to recover and during that period the runner’s ability to conduct physical activity can be vastly inhibited.
The phytochemicals, in particular, anthocyanins found in these Cherrygood cherries have anti-inflammatory and antioxidating properties, which the research has shown to be effective in helping athletes to recover from strenuous physical activity. I therefore drink Cherrygood post-training in order to maximise my recovery and thus allowing myself to perform well at the next training session or race. The juice is also a source of fruit and vitamins and therefore contributes to the 5-a-day and a healthy lifestyle and diet. I also like the taste of both the sugar free and the normal Cherrygood juice. I will sometimes even drink Cherrygood prior to training to hydrate myself and to get it into my body so that the benefits explained above take effect immediately. Cherrygood accelerates my recovery and allows me to train and compete at an International level in athletics all year round".
Good luck with your training Richard, Cherrygood wish you all the best!
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