Cherrygood

CHERRYGOOD LAUNCHES IN A SMALLER READY TO GO SIZE

2012-01-27T13:17:00.001Z

Cherrygood, the UK’s leading cherry juice drink, is now available in a smaller ready-to-go size.

The packs will sell at RRP £1.35 and will be on promotion throughout March with a 30p saving at Morrisons.

John Heseltine, the founder of Cherrygood, says: ‘Mums have been telling us how much their children love drinking Cherrygood for breakfast and that they would love a smaller version to pop in their lunchboxes. We listened and created Cherry Burst.

‘All the goodness and flavour of wonderful real cherries are packed into each carton making it an easy way for children to get one of their Five-A-Day.

‘Cherry Burst is not just for children though. We’ve already discovered that lots of dads are tucking them into their briefcases to drink at work as an alternative to tea and coffee and mums are taking them to the gym to rehydrate after exercise.’

CHANNEL 4'S FOOD HOSPITAL TRIALS SEE CHERRY JUICE SALES SOAR

2011-12-02T10:56:00.000Z

Following the launch of the first television-led food science trials, sales of a UK tart cherry juice have more than doubled as thousands of viewers test its ability to treat insomnia. The public are able to take part in this research as part of Channel 4’s The Food Hospital series, which may add to the growing evidence that there might be a natural remedy to insomnia.

As 15,271 people have signed up to the Insomnia trial so far, Channel 4’s Multi-platform Commmissioning Editor Kate Quilton comments, ‘With one in ten of us reliant on medication to help us sleep, the public are able to take part in research on this and other conditions. The thousands of people getting involved clearly show how relevant this is to consumers wanting to use food to improve their health.’

The Food Hospital is a pioneering series examining ‘food as medicine’ and putting this emerging area of medical science to the test nationwide by asking viewers to take part in scientific studies online – the Big Food Trials. These are conducted in conjunction with The Rowett Institute of Nutrition and Health at University of Aberdeen and sleep specialists Sleepio, who are interested in experimenting with new ways of collecting data for their research and the results of the trials so far will be revealed during the series.

The third Food Hospital programme, broadcast 15^th November, officially launched the Big Food Trial into insomnia. Drinking either hot milk or tart cherry juice over a period of two weeks, participants are helping researchers at Sleepio gather information on whether these can improve sleep – and if one is more beneficial than the other.

Prof Colin Espie, Co-founder of Sleepio says ‘The trials are a unique opportunity for the public to get involved directly in learning about what affects their health. The incredible response to the sleep trial highlights the fundamental importance of not just what we eat, but also of how we sleep. We hope the data collected adds to our growing survey of how the UK is sleeping.’

In the television studies, people eat specific foods to see if they can help improve insomnia, reduce high blood pressure, lower cholesterol and even improve memory. Online, using social media and the website to encourage participation, The Food Hospital is engaging viewers in new, innovative ways to make science accessible and relevant to people’s lives. And instead of calling participants into clinics or hospitals, the series is now helping experts reach out to these people remotely via channel4.com/thefoodhospital, the iPhone app and facebook.com/thefoodhospital, constituting valuable research into how simple foodstuffs could improve illnesses, on a national scale.

The Food Hospital website is the second best performing site across c4.com for November (a close second to Misfits). Episode 4 of The Food Hospital took the site to 3.5 million page views, 37,331 people signing up to the Big Food Trials, almost 50,000 completing online surveys, and over 26,912 iPhone app downloads.

The Food Hospital’s Big Food Trials via the website, the iPhone app, Facebook and in the episodes, are introduced to viewers throughout the series, Tuesdays, 8pm, Channel 4 and the Insomnia trial results will be revealed Tuesday 6^th December.

For further information please contact: Cécile Quinney, cquinney@channel4.co.uk / 0207 306 1095
www.channel4.com/thefoodhospital @foodhospital

Notes to Editors:

· The Food Hospital series is averaging 2.2m viewers consolidated - 17% up on the consolidated slot average of 1.9m. For more information about upcoming episodes of The Food Hospital please go to http://www.channel4.com/info/press/programme-information/the-food-hospital

· For more information about The Big Food Trials please visit http://www.channel4.com/info/press/news/channel-4-launches-first-television-led-online-food-science-trials

· Maverick TV’s multiplatform team have developed and built the Food Hospital site working with a range of scientific, research, dietetic and healthcare partners. The team have extensive expertise in is this area having developed and built the multi award winning Embarrassing Bodies site for Channel 4, and the hugely successful My Healthchecker tests.

· Multiplatform production company, Mudlark, built the suite of The Food Hospital trial applications for iPhone, Facebook and the web, enabling participants on any of these platforms to engage with this pioneering online experiment and to receive daily reminders, encouragement and progress reports. Mudlark will format the carefully anonymised data for the partnering scientific institutions to analyse.

· The results so far of the Insomnia trial using tart cherry juice and hot milk will be revealed in episode 6, Tuesday 6^th December, 9pm, Channel 4.

· Insomnia Big Food Trial participants take two 250ml glasses of either hot milk or tart cherry juice in morning between 8am and 10am, and in the evening, two hours before going to bed, for two weeks and record their results each day using channel4.com/thefoodhospital, the iPhone app or facebook.com/thefoodhospital).

· The Big Food Trials will continue online after the results are revealed on air during the series. It will not be possible to start a Big Food Trial after 9^th January 2012 and all the Big Food Trials will end by 19^th February 2012.

· Sales of Cherrygood have more than doubled in November.

· For more information about Sleepio’s research please go to www.greatbritishsleepsurvey.com.

CHRISTIAN LOUBOUTIN INSPIRED CHERRYGOOD COCKTAIL ALL THE TOAST AT ELTON JOHN’S WINTER BALL

2011-11-30T11:12:00.000Z

To get his famous Grey Goose Winter Ball off to a great start, Rocket Man Elton John turned to Cherrygood for help.

Cherrygood, the UK’s leading tart cherry juice, was a key ingredient in the event’s signature ‘Red Carpet’ cocktail inspired by legendary shoe designer Christian Louboutin.

Louboutin was one of the featured characters for the evening and the spectacular scarlet red Cherrygood cocktail was created in his honour. Even the cocktail bar was shaped in the style of Louboutin’s iconic scarlet red soles.

Guests at the Grey Goose Winter Ball included Dame Shirley Bassey, David Walliams, Ruby Wax, Graham Norton, Alexandra Burke, Jaime Winstone, Tamara Ecclestone, Olivia Inge, Liberty Ross and Marcus Wareing.

The event raised more than £500,000 to support the ongoing work of the Elton John Aids Foundation.

The Cherrygood ‘Red Carpet’ cocktail recipe

Ingredients: Handful of fresh French raspberries; 15ml fresh lemon juice; Splash of Himalayan goji berry liquour; Teaspoon freshly grated ginger; 70 ml measure of Cherrygood; 35 ml measure of Grey Goose Le Citron; Crushed ice

Method: Combine all the ingredients. Don’t shake the cocktail mixer - the ice will dilute it. Finish with a sprinkle of pepper and garnish with a cherry.

To see how the cocktail is made visit the Cocktail section on our website.

CHERRY JUICE V WARM MILK ON THE FOOD HOSPITAL, CHANNEL 4

2011-11-11T12:22:00.001Z

Can a glass of Montmorency cherry juice give you a better night’s sleep than a mug of hot milk?

In a pioneering new specialist factual series, Channel 4 will be examining the science behind using food as medicine.

In an experiment conducted with strict scientific rigour, patients suffering from insomnia will be invited to attend The Food Hospital where they will be prescribed Montmorency cherry juice or warm milk to find out if their sleep problems can be alleviated or cured by the food they eat.

The programme airs at 8pm on Tuesday, November 15th on Channel 4. The results will be revealed in episode 6 which will broadcast on Tuesday, December 6th at 8pm.

At the hospital, patients will have detailed consultations with a GP, a specialist consultant related to their condition, and a leading NHS dietician before they are assigned particular foods, with advice about how to integrate them into their diets. The series will follow the patients as they undertake their new dietary regime and attend follow-up appointments at the hospital where their progress will be monitored.

Specialist Factual Commissioning Editor Tanya Shaw says: "This is an exciting emerging area of medical science which is exploring whether food can provide genuine remedies for ailments. The experiments taking place at The Food Hospital, under the supervision of the medical team, will aim to reveal the untold health benefits and medicinal properties of certain foods, whilst busting myths about some of the widely-held misconceptions and old wives tales."

The experts in the programme include: Mr Shaw Somers, Specialist Consultant Gastrointestinal and Bariatric surgeon; Lucy Jones, who is Senior Specialist Dietician at the Whittington Hospital, North London and General Practitioner Dr Giovanni Miletto.

Online, The Food Hospital will seek to put science to the test nationwide. As a fully integrated cross-platform project, viewers will be invited to take part in a scientific study into how changes in diet can improve, if not cure, illnesses and ailments.

Production company Betty CEO Liz Warner says: "This series is really ahead of the curve. Increasingly, forward-thinking doctors are taking an integrated approach to medicine and not just using one discipline, but using diet alongside other treatments. We are really excited about looking at the healing properties of nutrition. Diet has an enormous impact on our daily lives - and this series might even influence people's shopping lists."

The programme’s trial follows a study by the University of Pennsylvania in 2010 on the effect of a tart cherry juice beverage on the sleep of older adults with insomnia. There has also been a recent trial by Northumbria University which revealed that volunteers who drank tart Montmorency cherry juice received a significant boost to their levels of melatonin, the hormone that regulates sleep. On average, their total sleep time increased by 25 minutes and their "sleep efficiency", a global measure of sleep quality, increased by five to six per cent.

Dr Glyn Howatson who led the study said the "exciting" results offered a natural solution for insomnia sufferers and those who struggled to sleep due to jet lag or shift work.

John Heseltine, founder of leading cherry juice drink Cherrygood, said: ‘We are excited that Montmorency cherries – the key ingredient of Cherrygood – has been chosen for this ground breaking trial. We can’t wait to find out the results.’

‘Since the Northumbria University study appeared, sales of Cherrygood have more than doubled and we have been selling out in supermarkets across the country.

‘Consumers are becoming increasingly aware of the many health enhancing benefits of drinks such as Cherrygood.’

ELTON JOHN AIDS FOUNDATION AND CHRISTIAN LOUBOUTIN CHOOSE CHERRYGOOD FOR THEIR DREAM COCKTAIL

2011-11-11T12:01:00.000Z

Cherrygood is delighted to announce that illustrious shoe designer Christian Louboutin has designed his own dream cocktail for the Elton John AIDS Foundation which includes CHERRYGOOD.

Arguably the most recognised and revered shoe designer in history, Christian Louboutin is adored for his daring approach to design and is one of the fashion world's most influential faces. Responsible for having single-handedly revived the stiletto, Louboutin gladly accepted the challenge of imagining a cocktail bar and cocktail that captures all of the quintessentially French sophistication, taste and flair that he is known for.

To complement his bar design, Christian Louboutin worked with Grey Goose to design a cocktail that captures his unique style and that was served to guests on the evening. This unique drink features a needle and thread representing the architecture involved in Louboutin's work and the exquisite French craftsmanship for which he is famed. An intriguingly sour combination of Grey Goose Le Citron, tart French raspberries, CHERRYGOOD and goji berry liqueur, the Red Carpet cocktail is finished with pepper and a touch of ginger - Christian's favourite flavour.

FRONT PAGE OF THE DAILY TELEGRAPH - CHERRIES PROVIDE AN EXTRA 25 MINUTES SLEEP A NIGHT

2011-11-02T12:30:00.000Z

The front page of The Daily Telegraph led with the story that a glass of sour cherry juice twice a day can provide an extra 25 minutes of sleep a night, according to a study.

Researchers at Northumbria University found that volunteers who drank tart Montmorency cherry juice received a significant boost to their levels of melatonin, the hormone that regulates sleep. On average, their total sleep time increased by 25 minutes and their "sleep efficiency", a global measure of sleep quality, increased by five to six per cent.

Dr Glyn Howatson who led the study said the "exciting" results offered a natural solution for insomnia sufferers and those who struggled to sleep due to jet lag or shift work.

FORGET ABOUT TICKETS FOR THE OLYMPICS, DRINK CHERRYGOOD AND TAKE PART

2011-08-11T10:58:00.000+01:00

International Athlete Richard Yates has recently returned from the Commonwealth Games in India where he finished 5th in the 400 hurdles and 3rd in the 4x400 relay. This year he is training for the World Championships in Athletics and World Student Games and he is also in training for the 2012 Olympics.

Richard says "competing as an International requires you to gain any benefit you can be it mentally, physically or in other areas such as diet and lifestyle. I drink Cherrygood everyday. Recent research has shown that cherries (especially tart cherries) can help in aiding the body to recover from hard training. I train everyday and recovery is extremely important in terms of maintaining optimum fitness levels as an International athlete and also in terms of avoiding injury. The antioxidant vitamins, called anthocyanins, in the juice help the body to resist damage and repair itself. Constant high intensity training causes a degree of muscle damage and inflammation. It can take several days to recover and during that period the runner’s ability to conduct physical activity can be vastly inhibited.

The phytochemicals, in particular, anthocyanins found in these Cherrygood cherries have anti-inflammatory and antioxidating properties, which the research has shown to be effective in helping athletes to recover from strenuous physical activity. I therefore drink Cherrygood post-training in order to maximise my recovery and thus allowing myself to perform well at the next training session or race. The juice is also a source of fruit and vitamins and therefore contributes to the 5-a-day and a healthy lifestyle and diet. I also like the taste of both the sugar free and the normal Cherrygood juice. I will sometimes even drink Cherrygood prior to training to hydrate myself and to get it into my body so that the benefits explained above take effect immediately. Cherrygood accelerates my recovery and allows me to train and compete at an International level in athletics all year round".

Good luck with your training Richard, Cherrygood wish you all the best!

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CHERRYGOOD DRINKER BREAKS IRISH TRIATHLON RECORD

2011-07-22T12:40:00.000+01:00

Martin Muldoon is an Ironman distance triathlete whose body is constantly under stress or in recovery mode from the high volume of training required. He uses Cherry Juice as an important part of his recovery to limit the muscle damage caused by the increase in free radicals that occur during hard or long training sessions. As important as replacing carbs and protein after sessions is, he makes sure to get all the antioxidants he can and knows that research shows that Cherry Juice is one of the most high-antioxidant natural products available.

YOU CAN RIDE ACROSS BRITAIN IF YOU DRINK CHERRYGOOD

2011-07-04T13:50:00.000+01:00

John Heseltine, the Cherrygood founder has just cycled the full length of the UK (1,000 miles) in 9 days.

The charity that benefitted from John’s effort was Herriot Hospice Homecare and John raised far more money than expected.

It seems that our new product Cherrygood Premium helped fuel his body during those long hill climbs.

Well done John

CHERRYGOOD FOUNDER RIDES ACROSS BRITAIN FOR CHARITY

2011-06-01T12:49:00.002+01:00

On 11^th and 19^th June, John Heseltine will be cycling the full length of the UK from John O’Groats in Scotland all the way down to Lands End at the tip of Cornwall in England. It’s 1000 miles and will be completed in 9 days. John will not be doing this alone, he will be drinking lots of our new product Cherrygood Premium Chilled to fuel his legs. If you wish to donate please log on to http://www.justgiving.com/john-heseltine0

All the money is going straight to the wonderful Herriot Hospice Homecare charity that looks after terminally ill patients.

Good luck John from all at Cherrygood!

CHERRYGOOD FUELS 3 PEAKS CHALLENGE FOR HELP FOR HEROES

2011-05-31T13:30:00.002+01:00

Cherrygood have provided former Royal Marine Commando, Greg Pye of Go Commando and his team with enough Cherrygood to ensure that they are well fuelled for meeting the challenge of walking the 3 Peaks. The challenge consists of ascending and descending the three highest peaks in the UK in 24 hours: Scotland's Ben Nevis, England's Scafell Pike and Mount Snowdon in Wales. Greg and his team are doing the challenge in order to raise funds for Help for Heroes.

All at Cherrygood wish Greg and his team the best of luck with their challenge.

DRINK CHERRYGOOD TO LOSE WEIGHT AND LIVE LONGER

2011-03-22T12:07:00.000Z

A growing body of science reveals tart cherry juice – contained in Cherrygood - has among the highest levels of disease-fighting antioxidants when compared to other fruits.

Research by scientists at the University of Michigan has shown that including cherries in the diet for 12 weeks can lower body fat by 9 per cent. This was particularly so in fat deposited around the waist area, which contributed most to heart disease risk.

The study also revealed that a cherry-enriched diet may help reduce inflammation and lower cholesterol – both major risk factors for heart disease.

Dr Steven Bolling, a cardiac surgeon at the University of Michigan Cardiovascular Centre, says: ‘We know excess body fat increases the risk for heart disease. This research give us one more support point suggesting that diet changes, such as including cherries, could potentially lower heart disease risk.’

FED UP WITH FLU BUGS, WE HAVE THE ANSWER .....

2011-03-16T12:14:00.001Z

Boost your immune system by drinking cherry juice. Cherries have been used medicinally for thousands of years but now new research is confirming this powerful red superfruit’s health benefits.

Cherries contain more antioxidants than any other fruit. Its juice is rich in vitamin A and its antibacterial properties remove toxins from the blood.

If you want to look after your heart, get a good night’s sleep, ease gout, protect your muscles, and have lovely skin, cherry juice – particularly Montmorency cherry juice - could be the answer.

CHERRYGOOD IS THE NEW BLACK

2011-03-16T12:09:00.001Z

FORGET apple, orange or grapefruit juice, Cherrygood is the juice to have on your breakfast table.

We at Cherrygood say: ‘Cherry is a universal flavour that appeals to the entire family. Cherrygood contains tart Montmorency cherry juice which has fantastic health benefits. It is a healthy product with a great taste and we are delighted to be helping to shake up the breakfast habits of the nation.’

A CHERRY A DAY KEEPS THE DOCTOR AWAY

2011-03-16T12:04:00.000Z

One glass of the super fruit juice carries the equivalent health benefits of around 20 portions of fruit and vegetables. Other benefits include:

· Anti-inflammatory properties – tart cherries have been shown to significantly reduce muscle pain following rigorous exercise

· Sleep benefits – tart cherries are one of the very few known food sources of melatonin, crucial to the maintenance of regular sleep patterns

· Skin booster – cherry juice is rich in vitamin A and its antibacterial properties remove toxins from the blood and fight bacteria trapped under the skin

· Reduce gout – cherry juice is well known for its ability to help lower blood uric-acid levels and reduce gout pain

· Heart friendly - emerging studies suggest tart Montmorency cherries may also offer protection against heart disease.

NEED A GOOD NIGHTS SLEEP....... DRINK CHERRYGOOD

2011-03-16T12:01:00.000Z

Insomnia sufferers can help guarantee a good night’s sleep with Cherrygood because tart cherries are one of the very few known food sources of melatonin. Melatonin is nature’s sleep regulating hormone and is crucial to the maintenance of regular sleep patterns.

US studies conducted at the University of Texas Health Science Centre found Montmorency cherries contained 13.5 nanograms of melatonin per gram, much higher than the amount normally found in our bodies.

Research also shows that drinking cherry juice can significantly reduce known markers of inflammation – helping you repair the heart damage poor sleeping patterns may have caused.

Now that's a good reason to drink Cherrygood!

DO YOU KNOW THAT DRINKING CHERRY JUICE HELPS REDUCE MUSCLE DAMAGE CAUSED BY EXERCISE?

2011-03-16T11:55:00.000Z

New research from London South Bank University shows that active people doing vigorous exercise like going to the gym, distance running, training or playing sport can aid their muscle recovery and reduce muscle inflammation by drinking Cherrygood.

Study shows that athletes returned to 90 per cent of normal muscle force in 24 hours, compared to only 85 per cent of normal at the same time point without cherry juice.

The research is the latest linking cherries to muscle recovery. A growing body of science reveals tart cherries have among the highest levels of disease-fighting antioxidants, when compared to other fruits.

They also contain other important nutrients such as beta carotene (19 times more than blueberries or strawberries) vitamin C, potassium, magnesium, iron, fibre and folate.

Emerging evidence also links cherries to many important health benefits – from helping to ease the pain of arthritis and gout, to reducing risk factors for heart disease, diabetes and certain cancers. Cherries also contain melatonin, which has been found to help regulate the body’s natural sleep patterns, aid with jet lag, prevent memory loss and delay the aging process.

CHERRYGOOD SHORTLISTED FOR PRESTIGIOUS NEW PRODUCT OF THE YEAR

2010-10-04T14:19:00.000+01:00

CHERRYGOOD SHORTLISTED FOR NEW PRODUCT OF THE YEAR

We are absolutely over the moon to say that we have been shortlisted for the prestigious

New Product of the Year at the Growing Business Awards.

We are now part of a select group to ever get this far and we are very excited as you can imagine. The awards are the most recognised business awards in the UK and so just being shortlisted in a category that is open to all businesses in all sectors is quite an achievement for Cherrygood. To see the other great companies in the shortlist click on the link below

http://gba.realbusiness.co.uk/shortlist/

About The Growing Business Awards

WHERE SUPERSTARS ARE BORN

Independent. The Growing Business Awards are the only recognition of entrepreneurial success offered by the voice of British business, the CBI.

Established. Launched in 1999, the Growing Business Awards have been recognising entrepreneurship for more than ten years.

CBI endorsement. The Growing Business Awards receive the highest-level support from the CBI, including an annual keynote address delivered by director-general Richard Lambert.

DRINKING CHERRYGOOD HELPS YOU SLEEP BETTER

2010-08-03T13:10:00.002+01:00

CHERRYGOOD IS THE UK'S FASTEST GROWING JUICE

2010-08-03T13:06:00.000+01:00

We have just found out that we are now the UK's fastest growing juice drink....which is awesome.
We would like to thank all our wonderful drinkers and please do let us know your thoughts and how we can keep growing and making sure that you love your cherries

Cheers

John
the founder

UK’S FASTEST GROWING JUICE DRINK ANNOUNCES RECORD TURNOVER DESPITE LACK OF BANK SUPPORT

2010-08-03T13:02:00.000+01:00

The owners of the fastest growing juice drink in the country have launched an outspoken attack on Britain’s banks.

Cherrygood is the UK’s first ready to drink cherry juice and has just reported a turnover of £1.2 million in its first year of operation. Listed in all the major supermarkets it is more successful than Innocent in its first year of trading.

But the company blames a lack of support from the high street banks which they claim has hindered their rate of growth and worldwide expansion plans.

The company is the brainchild of entrepreneur John Heseltine, who has already created a natural fruit juice retail chain – Lovejuice – and his business partner Martin Hall.

John says: ‘Getting a small business off the ground is not the easiest thing to do in this economic climate. We went to all the high street banks for support but they were all dismissive of our idea. Every single one turned us down.

‘We needed £500,000 to launch the business and, despite having successfully launched and sold a previous fruit juice company, no one was interested in backing us. And there was no help from the controversial Enterprise Initiative Scheme.

‘We knew we had a great idea and we refused to give up. It’s that belief and optimism which makes a business happen. So, we found an industry veteran who invested in us and Martin and I put the rest of the finance in ourselves.

‘Today we are still not being supported by the banks – which is far from ideal – but in spite of them not being willing to help we are a profitable and growing business and on sale in all the major multiples.’

This success is all the more remarkable considering the storm that has hit the juice and smoothie market. After two years of falling value and volume sales, miserable summers and soaring input costs caused by poor fruit harvest and the weak pound, the carnage is manifest. Sales of juices and smoothies have fallen by £114m in the past two years.

Cherrygood has recently received its second tranche of capital injected in to the business from its original angel investor.

After getting the company off the ground with its Cherry Original and Cherry Berry, they have just launched a new product called Original Cherry Light. This is a low sugar version of the hugely popular Original Cherry juice for the calorie conscious consumer.

And they are expanding overseas. Due to the phenomenal success in the UK market, the company has been approached by an ever increasing number of companies who would like to start distributing Cherrygood in many new European territories. The company is now selling directly to a leading distributor in both Greece and Cyprus and has also entered the Spanish market.

John says: ‘Cherrygood has been trading for 14 months and in its first year of operation had a turnover of £1.2 million. When this is compared to Innocent’s reported first year sales of only £200,000 then we are rather pleased with the progress of the brand.

‘We are now listed in all the major multiples and have gained further store distribution. Sales have been increasing month on month as consumers become aware of the wonderful taste of our products and the amazing inherent health benefits of cherry juice.

‘In terms of new product launches we are the fastest growing new juice drink on the market. And this is against a backdrop of decline in the juice and smoothies market which has seen sales plummet by £114 million in the past two years.

‘We are breathing life into the juice market with the only brand of cherry juice available in every supermarket in the UK, as well as lots of other places.

‘Our aim is to become a mainstream global family brand. I want to see Cherrygood taking its place alongside apple, orange and cranberry juice in the fridge of every home.

‘Everyone has a special cherry memory because it’s such a well known fruit that people have enjoyed throughout their lives – from fresh cherries and iced cherry lollies to cherry medicine and the cherry lip sweets of our childhood.

‘No-one has made cherry juice work before, but it has a great taste and even better health benefits. We work closely with the famous Michigan growers and have done a lot of work on product development to make a palatable blend which will appeal to children and adults. It’s a very pure product.

Cherrygood has seen a 100% year on year growth as it expands its range and the rate of sale grows weekly in the supermarkets.

The entrepreneurs introduced tart cherry juice to the UK after being inspired by its popularity in the States.
John says: ‘I first came across fresh cherry juice while I was on holiday in America. It tasted great. And I thought people back home would love it too.’

With the help of a million dollars worth of research into the benefits of Montmorency cherries, which make up Cherrygood, they identified that tart cherries have fantastic health benefits and that there were no cherry juice drinks in the market.

Scientifically proven to contain higher levels of antioxidants than pomegranate, blueberry, grapes and cranberry juice drinks, Montmorency cherries are packed with health giving properties,.

Martin, marketing director and co-founder of Cherrygood Ltd, who met John at a drinks fair in London, says: ‘Cherrygood is a fantastic healthy fruit juice drink perfect for all the family. People have told us they like it for its powerful combination of antioxidants, vitamins and minerals and the fact it tastes great.’

The Pure Taste of Cherries Just Got Lighter!

2010-05-12T13:26:00.000+01:00

Cherrygood, the UK’s only ready to drink cherry juice, just got a little lighter thanks to the release of a brand new light version.

The new low calorie cherry juice drink will be launched in May Waitrose and Morrisons stores nationwide and will expand the existing Cherrygood range of Original Cherry and Cherry and Berry.

Cherrygood Light will contain up to 70% less calories, while retaining all of the usual goodness packed into Cherrygood. Brimming with anti-oxidants, Cherrygood Light contains the equivalent of 23 portions of fruit and veg and 19 times more beta-carotene than blueberries or strawberries along with Vitamin C, potassium, magnesium, iron and folate.

Cherrygood contains tart cherry juice from the Montmorency cherry which is grown in Michigan, USA. Research shows that the Montmorency cherry has the highest antioxidant level of any fruit with 17 different antioxidant compounds present.

Drinking Cherrygood can have a positive impact on your health and particularly helps to improve your sleep patterns thanks to its naturally high levels of melatonin, eases the discomfort of gout by reducing uric acid build up and eases the pain of a rigorous work out by reducing muscle inflammation.

Thanks to its high levels of anthocyanins, Cherrygood also acts as an anti-inflammatory appearing to reduce metabolic syndrome, also known as ‘pre-diabetes’ which increases the risk of heart disease, strokes and type 2 diabetes.

Not only is it of great benefit to your health, it can also slow down the ageing process due to its high levels of anti-oxidants which battle the free radicals which make us look older.

Cherrygood really is the perfect juice – not only can it benefit your health but its refreshing blend of tart cherries taste great when served chilled.

Why not visit the www.Cherrygood.com for great ideas on how to create your very own Cherrygood cocktails at home.

Cherrygood Original per 100ml
Carbohydrate 10.5g
(of which sugars) 10.2g

Cherrygood Light per 100ml
Carbohydrate 4.3g
(of which sugars) 2.9.g

Cherrygood supports valiant England Rugby team

2009-11-20T16:55:00.006Z

We were delighted to have the opportunity to get involved in sponsoring the Gillette 4 Nations Rugby tournament. England performed brilliantly in all their matches. In the final, they met their match with Australia sealing a well deserved victory at the Elland Road stadium where a 31,000 crowd enjoyed the spectacle. Better luck next time, come on England!

Runners can step up to muscle recovery at this years London Marathon

2009-11-20T16:55:00.002Z

The countdown is on for the Virgin London Marathon. With training regimes gathering pace to see runners smoothly around the 26 miles and 385 yard course, this year athletes can step up recovery routines to stay on course with fitness plans using the help of the anti-inflammatory properties of those wonderful little tart Montmorency cherries in Cherrygood.

Studies on the antioxidant rich fruit reveal a natural way to reduce post exercise muscle pain. Results from studies to show that drinking the juice of tart cherries, filled with anthocyanins 1 and 2 along with flavonoids relieves the pain associated with inflammation which can have a significant impact on relieving muscle and joint soreness.

Researchers from the Oregon Health and Science University in America studied runners who drank cherry juice twice a day for seven days prior to and on the day of a 192 mile relay race. Those drinking the juice reported 23% less muscle pain following the race than those who drank a placebo fruit juice alternative.

Sports medicine specialist, Dr Kerry Kuehl, says: “Research suggests that tart cherry juice may work like common non-steroidal anti-inflammatory drugs. These are used by millions of people to treat pain and inflammation after exercise.

“Also, drinking tart cherry juice may help people avoid some of the negative side effects associated with NSAIDs” (non-steroidal anti-inflammatory drugs).

US sports dietician, Leslie Bonci, Director of Orthopedic Surgery and the Centre for Sports Medicine at the University of Pittsburgh Medical Centre endorses the muscle recovery properties of Montmorency cherries with a three step plan to keep runners on their feet from start through to finish line.

	Pre Workout	During Exercise	Post-Exercise
Step 1: Reduce Inflammation	Drink 300ml glass of tart cherry juice	If exercising in excess of an hour, replace electrolytes with carbohydrate liquids and foods	Reduce pain and inflammation with anti-oxidant rich cherries
Step 2: Stay Hydrated	Start your workout with 600ml of water Add ¼ tsp of salt to your pre-exercise beverage	Stay hydrated by drinking at least 400ml each hour you’re active	Replace lost fluids by drinking 700ml for every pound lost
Step 3: Nourish your body	Choose small carbohydrate-based meals like oatmeal accompanied by a cherry juice drink.	If exercising in excess of an hour, replace electrolytes with carbohydrate liquids and foods	Restore and refuel with good mix of protein and carbohydrates and cherries

Source:CMI

Cherry juice is already popular in the United States, since the 1990’s numerous studies have been published detailing the health benefits and antioxidant content of the fruit.

The pain-relieving power of cherry juice was put through its paces at the New York Marathon November 2009 with a stand at the races Expo event attended by thousands of runners to learn about the natural recovery routine and recuperating powers of cherries.

Cherrygood stockists

2009-10-29T12:41:00.004Z

Cherrygood now available in Asda, Sainsburys, Tesco, Morrisons and Waitrose.